Julie Solomon, a New York Times Best-Selling Publicist, Influencer, Pitch Expert, Marketing Strategist and Brand Manager brings you marketing strategies inspired by conversations from Being Boss, Build Your Tribe, This Is Your Life with Michael Hyatt, On – The Influencer Podcast : Marketing, Blogging, Business, Social Media, Influence, Growth
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Crest Online Marketing Trends in 2014
It is very important to gain an advantage and spotting opportunities over the competitors than ever. It is essential to maximize the opportunities with online marketing strategies. Here are some current climatic online marketing trends and technologies that would be helpful to survive and win business in the competitive online world.
This provides valuable information or quality content to the potential users so as to build trust, awareness and branding as well. The main focus of content is to build relationships. Mostly 60% of the businesses are using content to create brand awareness, leads and customer engagement. To be a best part of this process, then we must create our content as relevant.
Without this necessary implementation, the business is good for nothing. Mobile marketing is taking the world which allows the marketers to have a great opportunity to create a whole new style of marketing options. The basic of Mobile Marketing is ensuring the clients have a seamless experience across mobile platforms. Hence, as a key part of the business, we have to verify whether the website works same as on Desktop and mobile. It is necessary to have a responsive design site than a separate mobile site.
Social Media will have a continuous growth as businesses are using it for their advantage to rank higher. This is the only means for new and existing social media sites to gain popularity. Facebook, Twitter, LinkedIn and Pinterest are the most popular social media networks. SEO Services Companies offer SEO services to the people in and around Melbourne Australia. They also support PPC services and Facebook Marketing to increase the growth of the business.
It is very important to have long-tail Searches. Google’s latest algorithm “Hummingbird” uses contextual ways of sorting and returning results for a search. It is actually a complete restored version of all other Google’s search algorithms and helps understand the intent and context of the search query. The simple goal is to display results that match the meaning rather than matching few words in the query, which improves users’ experience. As from the research the traffic for the keyword is just for 18.5% and for the middle term is just 11.5%. But the long tail keyword boosts the traffic around 70% and so the new algorithm approaches that one.
The Power of a Picture
In today’s technology, an image or a picture appeals more to the users and it has high positive impact over heavy text content. It is found that Images on popular social media-Facebook, received 53% more Likes than any another average post. Also image posts attracted 104% more comments than the average post. The main reason for the popularity of the social media network is that they emphasis on images. Infographics combines images with less amount of text to describe a topic and provides statistical information.
This recent marketing works by using browser cookies in nutshell, to track the frequently user visited websites. Once the visitor left the site, the products or services they viewed will be shown to them often in terms of advertisements across many websites. This keeps the brand of product at the top of the users’ mind.
Brandon Gaille who dissects tactics for blogging, content marketing, internet marketing, Twitter, Facebook, Instagram, Pinterest, LinkedIn & how to make money online – The Blog Millionaire: Blogging, SEO, Social Media Marketing, Email Marketing & WordPress
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Digital Marketing is marketing through different sources of digital media. One of the most dynamic functions of management is that of marketing. The marketing trends change very rapidly and with the advent of the concept of Digital Marketing, this change has become more rapid. Digital Marketing is a growing curve in the marketing arena. The world of digital marketing is fast evolving and has undergone profound changes in the past few years.
Some common trends in the field of digital marketing are:
– Search Engine Optimization: This concept will act as the game changer in the field of digital marketing. The recent changes in the search algorithms of Google to rank the web-sites on the basis of their content will define the trends in the scenario of digital marketing.
– Social Media Optimization- This is another popular area to be watched in the years to come. It provides the platform to take Social Media Marketing to the next level. It includes developing a social media strategy and to monitor how content is flowing in the social media.
– Mobiles and Tablets: Studies have revealed that in 2010 the sale of desktop has been surpassed by the sale of tablets. The popularity of mobile phones and tablets has been increasing. The tech savvy marketers will take the advantage of this opportunity by leveraging technology in marketing sector.
– Video Marketing: Video marketing attracts more customer base as it has greater scope for expression. Emotions create a greater impact on the customer’s mind than simple text. Youtube marketing is very recent trend in digital marketing and is bound to grow as it is very popular among people.
– Facebook: With the rising importance of social media and Facebook attracting a major portion of traffic, it will turn out to be an important platform for the marketing activities which the marketers are sure to tap.
Marketers are creating headlines, proclaiming the next revolutionary devices/apps/social networks. Digital Marketing requires a strategy to function. The most important trend for digital marketing is thus creating a cross- channel engagement strategy.
Digital marketing is, thus, here to stay. The developing trends in the field of Digital marketing has encouraged EduKart.com to come up with a widely accepted certificate course in digital marketing which is certified by Internet and Mobile Association of India (IAMAI). This course is especially designed catering to needs of the present scenario of digital marketing and to bridge the gap between you and the world which is now just a click away. Edukart.com’s digital marketing course can act as a catalyst if you are planning to take marketing as a career option.
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The field of digital marketing is constantly evolving, right from consumer behavior and business models to changing technology trends. Older digital marketing tips and tricks may no longer hold ground in today’s changing digital landscape. It is time to revisit strategies and reconstruct new ones from the old. Here are some interesting digital marketing trends to be aware of in 2015.
Websites Will Become More Mobile-Friendly
In 2015, the importance of optimizing websites for mobile will be paramount. Statistics reveal that in the year 2015, mobile phone internet user penetration worldwide will be 52.4%. This means that digital marketers will add a mobile-friendly website as the first thing on their digital marketing to-do list in 2015. It is important that social media managers are aware of this trend so that they may skew all new campaigns or promotions in a format that is optimized for mobile. It is also important that all imagery used on social media is also optimized so as to view it on a mobile device.
Facebook’s Algorithm Change Can Be Countered By A Sophisticated Content Marketing Strategy
Social media is a great place to promote a business, but marketers often forget how much is too much. With the new algorithm for Facebook’s News feeds, the experience of the social media audience is heightened through timely posts about information. This results in a sophisticated content marketing strategy being the answer to increase engagement on Facebook. Those businesses who already have a strong content marketing strategy can easily choose content from their blog to show up on their Facebook page. But for those businesses that have not yet adopyed this strategy, it may be time to do so.
Tweets Will Be More Optimized Thanks to Twitter’s New Search Engine
Twitter’s newest offering – its very own search engine – allows people to search through every Tweet ever published. This has led to it becoming extra important for digital marketers to structure their tweets in such a manner that is shows up when searched for on the microblogging social network. This means that digital marketers will have to optimize their tweets by adding images, hashtags, and links to ensure they rank higher in Twitter’s search engine results. This new search engine works much in the same manner as Google does. By adding the right keywords in their tweets, digital marketers can ensure higher visibility in search results.
Digital Marketing Decisions Will Be Determined By Social Media Data
There are a variety of reasons that digital marketers should consider using social media data in their marketing mix. And in 2015, these reasons are set to amplify ten-fold. The only problem is that social media data is a fairly complicated concept that is difficult to put into practice. A recent survey conducted revealed that 60% of organizations around the world aren’t comfortable with converting social data into actionable maneuvers. In 2015, social media marketers are all set to change gears and add one more feather to their cap – that of a social media analyst. This new title will allow digital marketers everywhere to use the data that they collect from their social media tools, analyze this social data and use it to determine business and marketing decisions. With social media data, digital marketers can boost the success of their marketing strategies by creating customer personas. It can also act as a cue to determine what language is used by prospects around a certain product.
Social Media marketing has potential to attract new customers. It is big thing that must be taken as advantage. According to survey, 92% of marketers get more exposure and 80% of marketers indicated that Social Engine support increased traffic. Below given are some benefits of using social media network for marketing:
1. Establish Trust
We all know that people purchase from trusted brands only. With the help of Social Network development, one can establish this trust.
2. Brand Recognition
More than 2.8 billion people access Internet and 74% of use social media. It is simple that brand or business can utilize social media for brand recognition and awareness, and can use various SocialEngine Plugins.
3. Improved Customer Service
Social media permits business to easily find customers questions, comments and concerns. Customers, who are using any social media network, can communicate with you directly. The Socialengine Installation allows you to answer them in public. According to survey, 71% of customers who get quick response on social media recommend that brand to others.
4. Content is easily distributed
Social Media plays a large part of any content marketing. It makes it easy for businesses to spread a word in click of a button with Socialengine Installation. It also offers repeat exposure of content on various social media networks.
5. Increased Traffic
When business shares content about its products on social media, business is giving a reason to click to your website as well. By Social media website development, you are adding more chances that user lead back to website.
6. SEO rankings
SEO requirements are changing to successfully rank on search engines. And, presence on social media is becoming important to calculate rankings. Businesses who share their content on social media are sending “brand-signal” to search engines, thus increasing your SEO rankings in search engines.
7. Save Money
Social media networks are of great help and cost effective way to put your products in front of fan and customers. Twitter, Facebook, LinkedIn and Pinterest permits you to share and promote content with no cost, and can use various SocialEngine Plugins.
8. Reach people with real interest in products
The various groups on social networks are main benefit. For example, Facebook gathers data of all users. This data includes their behaviors, interests, income, jobs, and their activities on Facebook.
9. Leverage various Media formats
Social engine support various media formats such as video, images, etc., and by using these media formats, you can improve customer experience.
It means targeting people who are in a certain mile radius of business location. Social media networks will help you to pinpoint people in 10 mile radius of business with ease of Social Engine maintenance.
11. Track results
Social media advertising is trackable, also social engine maintenance is easy. One can measure website traffic, sales, email subscriptions and more.
Tyler Anderson – Social Media Social Hour Podcast: Social Media Marketing | Content Marketing | Facebook Marketing | Instagram Marketing
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Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer) talk Paid Traffic & Digital Marketing – Perpetual Traffic by Digital Marketer | Facebook Advertising | Social Media Marketing | Digital Marketing I
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You may ask why you need to use social media websites to promote your business on the internet. The answer is pretty simple. All your customers are on Facebook, Twitter, LinkedIn, and Google Plus. You don’t need to pay anything to use these websites. And, it is one of the best ways you can communicate to your customers and reach potential customers at the same time. If you take a look around, you will see that almost all the big brands are using social media websites to promote their brands and services. Every advertising banner has a little Facebook and Twitter logo at the bottom they are all asking us to join them on Facebook and follow them on Twitter. Why exactly they are focusing on social media marketing trends? The following points will help you find out:
Businesses have discovered a new way to connect to their clients and other partners with the help of LinkedIn. This social channel is not like Facebook and Twitter where people go to communicate with their friends and family members. LinkedIn is a great advantage for people working in recruitment and property sectors, products and services, and other financial services. To some extent, almost all the professional profiles on this social media platform are integrated with professional networking element to them. People use LinkedIn for a few reasons. Either they are in the same industry, or they want to expand their reach, and connections. Be it a real estate agent, finance advisor, or a CEO of a company, everyone is using this platform to increase their connections. Or to engage with potential customers.
In addition with LinkedIn, Google Plus is yet another one of those major platforms that can help you enjoy a lot of advantages over your competitors. For instance, Google Plus is directly integrated with Google. So, anyone hitting the plus sign to promote your website is actually promoting it on Google. This works better than Facebook likes to some extent. It shows how many people have liked your posts and promotes the content at the same time. Moreover, according to experts, Google Plus is an improved version of Facebook to some extent. You get to do things and manage your profile with added advantages that Facebook does not allow its users.
These are some interesting and staggering social media marketing trends that have taken the world of internet marketing by storm. Get in touch with social media marketing companies to get it done the right way.
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Amy Porterfield: Entrepreneur, Social Media Marketing Strategist, and Online Marketer – Online Marketing Made Easy with Amy Porterfield
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