Crest Online Marketing Trends in 2014
It is very important to gain an advantage and spotting opportunities over the competitors than ever. It is essential to maximize the opportunities with online marketing strategies. Here are some current climatic online marketing trends and technologies that would be helpful to survive and win business in the competitive online world.
This provides valuable information or quality content to the potential users so as to build trust, awareness and branding as well. The main focus of content is to build relationships. Mostly 60% of the businesses are using content to create brand awareness, leads and customer engagement. To be a best part of this process, then we must create our content as relevant.
Without this necessary implementation, the business is good for nothing. Mobile marketing is taking the world which allows the marketers to have a great opportunity to create a whole new style of marketing options. The basic of Mobile Marketing is ensuring the clients have a seamless experience across mobile platforms. Hence, as a key part of the business, we have to verify whether the website works same as on Desktop and mobile. It is necessary to have a responsive design site than a separate mobile site.
Social Media will have a continuous growth as businesses are using it for their advantage to rank higher. This is the only means for new and existing social media sites to gain popularity. Facebook, Twitter, LinkedIn and Pinterest are the most popular social media networks. SEO Services Companies offer SEO services to the people in and around Melbourne Australia. They also support PPC services and Facebook Marketing to increase the growth of the business.
It is very important to have long-tail Searches. Google’s latest algorithm “Hummingbird” uses contextual ways of sorting and returning results for a search. It is actually a complete restored version of all other Google’s search algorithms and helps understand the intent and context of the search query. The simple goal is to display results that match the meaning rather than matching few words in the query, which improves users’ experience. As from the research the traffic for the keyword is just for 18.5% and for the middle term is just 11.5%. But the long tail keyword boosts the traffic around 70% and so the new algorithm approaches that one.
The Power of a Picture
In today’s technology, an image or a picture appeals more to the users and it has high positive impact over heavy text content. It is found that Images on popular social media-Facebook, received 53% more Likes than any another average post. Also image posts attracted 104% more comments than the average post. The main reason for the popularity of the social media network is that they emphasis on images. Infographics combines images with less amount of text to describe a topic and provides statistical information.
This recent marketing works by using browser cookies in nutshell, to track the frequently user visited websites. Once the visitor left the site, the products or services they viewed will be shown to them often in terms of advertisements across many websites. This keeps the brand of product at the top of the users’ mind.