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Crest Online Marketing Trends in 2014
It is very important to gain an advantage and spotting opportunities over the competitors than ever. It is essential to maximize the opportunities with online marketing strategies. Here are some current climatic online marketing trends and technologies that would be helpful to survive and win business in the competitive online world.
This provides valuable information or quality content to the potential users so as to build trust, awareness and branding as well. The main focus of content is to build relationships. Mostly 60% of the businesses are using content to create brand awareness, leads and customer engagement. To be a best part of this process, then we must create our content as relevant.
Without this necessary implementation, the business is good for nothing. Mobile marketing is taking the world which allows the marketers to have a great opportunity to create a whole new style of marketing options. The basic of Mobile Marketing is ensuring the clients have a seamless experience across mobile platforms. Hence, as a key part of the business, we have to verify whether the website works same as on Desktop and mobile. It is necessary to have a responsive design site than a separate mobile site.
Social Media will have a continuous growth as businesses are using it for their advantage to rank higher. This is the only means for new and existing social media sites to gain popularity. Facebook, Twitter, LinkedIn and Pinterest are the most popular social media networks. SEO Services Companies offer SEO services to the people in and around Melbourne Australia. They also support PPC services and Facebook Marketing to increase the growth of the business.
It is very important to have long-tail Searches. Google’s latest algorithm “Hummingbird” uses contextual ways of sorting and returning results for a search. It is actually a complete restored version of all other Google’s search algorithms and helps understand the intent and context of the search query. The simple goal is to display results that match the meaning rather than matching few words in the query, which improves users’ experience. As from the research the traffic for the keyword is just for 18.5% and for the middle term is just 11.5%. But the long tail keyword boosts the traffic around 70% and so the new algorithm approaches that one.
The Power of a Picture
In today’s technology, an image or a picture appeals more to the users and it has high positive impact over heavy text content. It is found that Images on popular social media-Facebook, received 53% more Likes than any another average post. Also image posts attracted 104% more comments than the average post. The main reason for the popularity of the social media network is that they emphasis on images. Infographics combines images with less amount of text to describe a topic and provides statistical information.
This recent marketing works by using browser cookies in nutshell, to track the frequently user visited websites. Once the visitor left the site, the products or services they viewed will be shown to them often in terms of advertisements across many websites. This keeps the brand of product at the top of the users’ mind.
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Marketing your small business can be tricky. As marketing trends change and change again and platforms offer you more and more options, you may be wondering, what are you supposed to focus on?
Well, let’s take a look. These are some of the upcoming trends in marketing for 2014.
1. Mobile Marketing – You might already know this one. You should. Mobile marketing is still on the rise and will continue to be for some time to come. As more and more people own smart phones (147.9 million people in the U.S. by the month of September), social media, email marketing, and GPS location features will also continue to rise. Mobile marketing ads are also cheaper and easier on companies with small budgets and can have a lot more impact than television or other traditional advertising methods as they are often seen repeatedly.
Save Local Now strives to continually update our mobile app. Providing sharing features to both the business and the consumer, and streamlining the way a customer finds your business are just some of the ways we put your business on top of mobile marketing. Best yet, our app is top rated and available for both the iPhone and Android market! There really is no need to go building your own app these days when you can use ours for free!
2. Geo Targeting – As mentioned above GPS locating features will continue to rise with mobile. Geo targeting is similar in that it pays (literally) to target people within a few miles of your business. This has been true especially in retail where targeting audiences within a two mile radius can help the business create marketing campaigns that are current and relevant.
We offered Geo location mapping on your mobile and browser from the beginning, and as always we remain a tool for local businesses only. However, Geo targeting at Save Local Now came about a year ago with one of our app updates. With users being able to sort Deals and Events by clicking Nearby we give you the opportunity to create custom actionable offers specific to the customers who might be looking for you right around the corner!
3. Image centric Social Media – Twitter and Facebook are not the only Social Media that matters anymore. In fact as Facebook usage declines newer networks are getting a lot of buzz. Google+, Instagram, Pinterest, and Vine are among some of the top players even though some of these are still very young on the scene. Whats the draw? Large images or videos dominating the page with short descriptions and hashtags to browse other posts. Sites like Buzzfeed, Imgur, and Tumblr also play a part in this. We can expect to see a continued growth in image sharing as 2014 rounds the bend.
Save Local Now was onto this when we updated the site in early 2013 to create more focus on your images. With larger placement for your logos or Deal & Event images, we really recommend you take advantage of this trend by updating your images with higher quality photos that pack a lot of punch. Even if you are just starting out and don’t have a logo, we have some suggestions on how to start building one for yourself!
This year, why not make it your resolution to check in with the blog for more tips on how to stay current and relevant in your small business? We are going to make it ours to continue to improve ourselves for the benefit of YOU the local business!
One more thing. As the year wraps up, we’d like to say thank you. We are working hard to help your local businesses thrive and though we might not be local for all of you, we are a small business that values local business being great business and we wouldn’t be here if it weren’t for you. Please stay happy, healthy, and remember to support your community. We wish you all a thriving, busy new year!
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Digital Marketing is marketing through different sources of digital media. One of the most dynamic functions of management is that of marketing. The marketing trends change very rapidly and with the advent of the concept of Digital Marketing, this change has become more rapid. Digital Marketing is a growing curve in the marketing arena. The world of digital marketing is fast evolving and has undergone profound changes in the past few years.
Some common trends in the field of digital marketing are:
– Search Engine Optimization: This concept will act as the game changer in the field of digital marketing. The recent changes in the search algorithms of Google to rank the web-sites on the basis of their content will define the trends in the scenario of digital marketing.
– Social Media Optimization- This is another popular area to be watched in the years to come. It provides the platform to take Social Media Marketing to the next level. It includes developing a social media strategy and to monitor how content is flowing in the social media.
– Mobiles and Tablets: Studies have revealed that in 2010 the sale of desktop has been surpassed by the sale of tablets. The popularity of mobile phones and tablets has been increasing. The tech savvy marketers will take the advantage of this opportunity by leveraging technology in marketing sector.
– Video Marketing: Video marketing attracts more customer base as it has greater scope for expression. Emotions create a greater impact on the customer’s mind than simple text. Youtube marketing is very recent trend in digital marketing and is bound to grow as it is very popular among people.
– Facebook: With the rising importance of social media and Facebook attracting a major portion of traffic, it will turn out to be an important platform for the marketing activities which the marketers are sure to tap.
Marketers are creating headlines, proclaiming the next revolutionary devices/apps/social networks. Digital Marketing requires a strategy to function. The most important trend for digital marketing is thus creating a cross- channel engagement strategy.
Digital marketing is, thus, here to stay. The developing trends in the field of Digital marketing has encouraged EduKart.com to come up with a widely accepted certificate course in digital marketing which is certified by Internet and Mobile Association of India (IAMAI). This course is especially designed catering to needs of the present scenario of digital marketing and to bridge the gap between you and the world which is now just a click away. Edukart.com’s digital marketing course can act as a catalyst if you are planning to take marketing as a career option.
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facebook trends eBay auctions you should keep an eye on:
The field of digital marketing is constantly evolving, right from consumer behavior and business models to changing technology trends. Older digital marketing tips and tricks may no longer hold ground in today’s changing digital landscape. It is time to revisit strategies and reconstruct new ones from the old. Here are some interesting digital marketing trends to be aware of in 2015.
Websites Will Become More Mobile-Friendly
In 2015, the importance of optimizing websites for mobile will be paramount. Statistics reveal that in the year 2015, mobile phone internet user penetration worldwide will be 52.4%. This means that digital marketers will add a mobile-friendly website as the first thing on their digital marketing to-do list in 2015. It is important that social media managers are aware of this trend so that they may skew all new campaigns or promotions in a format that is optimized for mobile. It is also important that all imagery used on social media is also optimized so as to view it on a mobile device.
Facebook’s Algorithm Change Can Be Countered By A Sophisticated Content Marketing Strategy
Social media is a great place to promote a business, but marketers often forget how much is too much. With the new algorithm for Facebook’s News feeds, the experience of the social media audience is heightened through timely posts about information. This results in a sophisticated content marketing strategy being the answer to increase engagement on Facebook. Those businesses who already have a strong content marketing strategy can easily choose content from their blog to show up on their Facebook page. But for those businesses that have not yet adopyed this strategy, it may be time to do so.
Tweets Will Be More Optimized Thanks to Twitter’s New Search Engine
Twitter’s newest offering – its very own search engine – allows people to search through every Tweet ever published. This has led to it becoming extra important for digital marketers to structure their tweets in such a manner that is shows up when searched for on the microblogging social network. This means that digital marketers will have to optimize their tweets by adding images, hashtags, and links to ensure they rank higher in Twitter’s search engine results. This new search engine works much in the same manner as Google does. By adding the right keywords in their tweets, digital marketers can ensure higher visibility in search results.
Digital Marketing Decisions Will Be Determined By Social Media Data
There are a variety of reasons that digital marketers should consider using social media data in their marketing mix. And in 2015, these reasons are set to amplify ten-fold. The only problem is that social media data is a fairly complicated concept that is difficult to put into practice. A recent survey conducted revealed that 60% of organizations around the world aren’t comfortable with converting social data into actionable maneuvers. In 2015, social media marketers are all set to change gears and add one more feather to their cap – that of a social media analyst. This new title will allow digital marketers everywhere to use the data that they collect from their social media tools, analyze this social data and use it to determine business and marketing decisions. With social media data, digital marketers can boost the success of their marketing strategies by creating customer personas. It can also act as a cue to determine what language is used by prospects around a certain product.
It is no secret that Facebook apps are growing like wildfire. I still remember that some of the initial apps that entered the facebook sphere included games like the Farmville. Its engaging nature quickly caught up with the people becoming their hot favorite.
Since it makes more and more people hooked on to the facebook pages for long hours, it became a focal attention seeker amongst many entrepreneurs. People have come to understand how they can utilize the human nature to drill specific things into their mind, forcing them to create ‘like’ness towards certain things.
Trends and changes
Trends of the Facebook apps development industry rely completely on human nature of herding. People generally follow what everyone else follows. A simple example would be the song, ‘Gangnam style’. Of you ask people why they like it so much, you will be merrily surprised at their answer. They would often reply by saying, ‘because it is so popular!’. So, basically if there is a current trend, it is easy to exploit it to market your product.
Being fickle in nature, one frenzy can easily be taken over by another so long as there is a high demand for the same. You will never find people goading over the same topic for ages. People need change and facebook apps give them just that.
Let’s face it- Business of any form can thrive only if it has the necessary marketing on its side. The basic agenda of any sort of business is to generate revenue. Unless more and more people continue to know about your business and its products, how will you be able to grow your revenue?
This is why people hire Facebook programmer who can create applications and facebook fan pages for their pertaining business which can attract a maximum section of the audience increasing their brand visibility and getting them a better chance of sales.
Apps and their techniques
An app is essentially designed such that it can keep the user engrossed for the maximum amount of time possible. What we are saying here is that people want to use various apps in order to stay in sync with the time. If you hire facebook programmers who can develop an app which either is entertaining in nature or is such that it helps reducing human effort for any task, more people will resort to it.
A good app acts as the best marketing tool in itself. This is because after a certain point in time, having used your app, the customer itself becomes the chief marketer. He starts inviting more people to use your app.
It is necessary to stay with time. Many people are misguided and wish to do something to stay ahead of time. But remember; even if you are ahead of time, no one will rightly value you. In order to reap the best advantages of what technology has to offer it is of critical importance that you can evaluate and incorporate the best techniques that are trending.
A little research can go a long way in ensuring that you know what is best for your company. Try to find out what your rivals are doing and make sure that you pick out their best features and overcome all their shortcomings.